Directories are one of the most important parts of a successful SEO strategy for roofers. These online directory listings (or citations) are used by search engines to determine how well your website will rank for local searches, and they also help build brand authority and NAP consistency.

Many of these top roofing directories are designed specifically for home services, including roofing contractors and companies. While some of them have more general categories, they can be a great resource for local searches and helping to generate new leads for your business.

Some of the best roofing directories include Angi, (formerly Angie’s List), Google Business Profile, Yelp, BBB, Porch, and Home Advisor. These are some of the most popular and most trusted review sites for homeowners and can help you establish your credibility as a contractor.

These directory sites also provide a link back to your website, which is called a “backlink.” While most directories do not provide “Follow” backlinks, they can still be helpful for generating more traffic and helping you climb the rankings. Additionally, some of the top roofing directories allow you to add additional information about your company, such as service hours, area of expertise, and contact information.

Other niche roofing directories include Home Advisor, and a number of home services specific websites such as Houzz, Networx, and Matt Danskin’s referral system. These are also a great resource for finding local contractors that can meet your specific needs and help you grow your business.

The Better Business Bureau is a good directory site to consider for roofing businesses because it provides a credible and authoritative reputation for your company. People trust the BBB to give them an honest report on a company before they hire them, and being listed with them can help you attract more customers. Additionally, the BBB will let customers leave reviews on your company, which can be a great way to build customer trust and boost your local SEO.