Shout media is a full-service marketing agency that blends creative brilliance with strategic expertise to maximize opportunities for its clients. Creating compelling brand narratives that deliver memorable marketing and recruitment experiences in the traditional and digital fields, we specialize in graphic design, social media marketing, web, software and app development, copywriting, brand messaging and more.
Shout Outs & Recognition
When done well, shout outs are an effective way to recognize your employees and boost morale among the team. However, it’s important to avoid trite phrases and buzzwords that get in touch can come off as fake or unauthentic. Instead, be sincere and specific about what your employee did that made an impact on their work and the team as a whole.
The company newsletter is an excellent place to highlight an exemplary performance or a personal accomplishment by a team member. Whether you write a short article or create a simple video, this is a great way to give your employees a chance to be recognized publicly and keep everyone in the loop on company news.
Adding a public shout out section to your newsletter is an easy and inexpensive way to show appreciation for your employees. By recognizing each person with their name and how their accomplishment impacted the company as a whole, you are creating a culture of appreciation for your employees that will be felt throughout your organization.
Instagram is one of the most popular ways to promote a product or service on social media, and it’s an excellent platform for generating new followers for your business. Getting an influencer to post a picture of your product or service and use a call-to-action (CTA) for followers to follow you is a great way to get more exposure on this platform.
Influencers in your niche are an excellent source for shoutouts, and a quick search for your industry can help you find a few relevant pages to reach out to. The easiest way to do this is to enter a few key words that are related to your business and add filters as needed to filter through posts to find the right influencers.
Voluntary shoutouts: The holy grail of Instagram shoutouts is a voluntary shoutout from an influencer who loves your brand. This can be a great way to get your brand in front of an audience that you might not otherwise have access to, and it can help you grow your Instagram following without any costs.
Payed Shoutouts: Paid shoutouts are another classic influencer marketing tactic. This involves paying a user to promote your brand, usually in cash or with a free product or service as a reward.
S4S (shoutout for shoutout): These are similar to paid shoutouts, but instead of paying, you trade a shoutout for one on their page. These are a great way to gain exposure from an influencer, but you have to be careful about who you choose as your partner.
You can find a lot of influencers on a variety of social media platforms. The best way to find them is to use a tool like BuzzStream or BuzzSumo and search for your keywords. These tools will provide you with a list of the top posts in your niche. This can be a great way to find some potential partners for your next shoutout campaign, or even for your regular content promotion.