The Activity Map is a powerful and easy-to-use tool for visualising and analysing data related to the way people use your web pages. It can be used to monitor, analyse and improve your website’s content, performance, and usability. It can also help you build a more effective customer relationship and engage with your visitors.

The activity map is based on a concept introduced by Michael Porter in 1985, and it is used to help companies identify and develop their strategic capabilities. It shows how a small set of core competencies are linked together to create a competitive advantage, and it also helps companies understand the ways in which the activities they pursue reinforce each other.

It can help you identify how your business capabilities connect to your customer value proposition. This can give you a competitive edge and help your organisation succeed in the marketplace.

There are many different methods that can be used to collect information for The Activity Map. They include surveys, Geographic Information Systems (GIS), and other sources of data.


The most common method for gathering data for an activity map is a survey. This can be conducted using paper or online questionnaires, or through in-person interviews. You can also gather data from a variety of sources such as social media, mobile applications, and environmental monitoring.


Geographic Information Systems are a great tool for activity mapping as they allow for the collection of both spatial and non-spatial data, such as time-use patterns, movement patterns, accessibility, and social interactions.

Click-and-drag controls

You can reposition and rotate devices in the activity map by clicking-and-dragging your mouse. You can also zoom in and out by using your mouse wheel. You can also focus on a device by clicking it and selecting Hold Focus.

Selecting a device can display a list of detections associated with that device, such as the number of connections it has and how many times those connections have changed over time. You can also view the connection paths of these connections by selecting a time interval in the top left corner and clicking Compare.

Once you have a list of detections, you can view the detail page for each one to get more detailed information. For example, you can find out the type of detection that occurred, such as a link click or an IP address.

In the case of a click, you can see how many people clicked that link, as well as which links they clicked on. You can also view how often those links were accessed from specific locations within the website.

This can be extremely useful to identify which links are most clicked on, and how they are accessed from specific locations. It can help you find out the most important areas of your website and make sure you are putting your customers in the right place to meet their needs.

The Activity Map is a valuable tool that can be implemented as part of an existing Adobe Analytics implementation. It can be easily integrated with the rest of your reporting suite and can provide you with a comprehensive overview of how your website is being used by your users. It is a free feature of the Adobe Experience Cloud and can be used to track the most common types of links on your website without the need for additional development.